About
How to build a media business by two outsiders learning the craft. Matt Reustle and Dom Cooke have decades of experience in investing but almost none in the media industry. In each episode, they talk to great media operators, document their own media building efforts, and dissect their favorite business content.
Hosts
Matt Reustle, Dom Cooke
Matt is CEO of Colossus. Dom is Head of Content at Colossus.
Featured
Making Media
Ep.51
The Evolution of FreightWaves
Craig Fuller is the CEO of FreightWaves and FLYING Magazine. We cover how he launched a media business for FreightWaves, his playbook for acquiring specialized publications, and how he turned around a 100 year-old magazine.
01.04.2024
Making Media
Ep.45
Inside Architectural Digest
Amy Astley is the Global Editorial Director of Architectural Digest. We cover the ways in which Amy rejuvenated AD, why the magazine still holds so much weight in today's digital age, and what she's learned from Anna Wintour.
11.13.2023
Making Media
Ep.20
Morgan Housel on Writing
Morgan Housel is a best-selling financial writer. We cover his process in detail, how he writes one sentence at a time, and which authors he looks up to.
05.25.2023
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Most Popular
Making Media
Ep.12
Merchandise and Marketing
Michael Williams is the creator of A Continuous Lean. We cover the origins of ACL, the ingredients of an extraordinary brand, and what makes for great corporate merch.
04.06.2023
Making Media
Ep.11
Harvard’s Media Giant
Adi Ignatius is the editor-in-chief of the Harvard Business Review. We cover the secrets behind HBR's longevity, why they have editors rather than writers, and how he thinks about HBR's unique business model.
03.30.2023
Making Media
Ep.10
The Real Estate “Media” Game
Hiten Samtani is the SVP of Content at The Real Deal. We cover the history of The Real Deal, how they've cultivated the wealthiest audience on the web, and his advice for young journalists.
03.23.2023
Making Media
Ep.9
The Modern Media Landscape
Simon Owens is a longtime journalist, marketer, and PR professional. We cover the anatomy of a modern media company, how to best implement a subscription product, and the key to building defensibility as a media business.
03.16.2023
Making Media
Ep.8
Ideal Episode Length, Monetization, and Production Process
Matt Reustle and Dom Cooke are CEO and Head of Content at Colossus. Dom goes on the offensive over podcast show notes, Matt gets excited about episode artwork, and we debate the perfect length for an episode.
03.08.2023
Making Media
Ep.7
Driving Content to Commerce
Doug DeMuro is a YouTube pioneer and the co-founder of Cars & Bids. We cover the intricacies of YouTube, why Doug insists creators need to graduate off the platform, and TCG's investment in Cars & Bids.
03.02.2023
Making Media
Ep.6
Our 12 Most Influential Business Essays with Packy McCormick
Packy McCormick is the Founder of Not Boring. We cover our 12 most influential business essays, the impact they had on each of us, and why people should read more Sci-Fi.
02.22.2023
Making Media
Ep.5
A Workshop on How to Podcast
Eric Nuzum is the co-founder of Magnificent Noise. We cover the keys to great podcasting, how to nail your show's description, and why Eric has a picture of Richard Branson on his desk.
02.15.2023
Making Media
Ep.4
What Sports Media Can Teach Us
Spike Eskin is the VP of Programming at WFAN. We cover the traits that Spike looks for in audio hosts, tricks to help hosts generate chemistry, and the importance of controversial views.
02.09.2023
Making Media
Ep.3
Spilling the Secrets of Our Launch
Matt Reustle and Dom Cooke are CEO and Head of Content at Colossus. We cover the launch process for Making Media, what we've learned from previous launches, and why Jimmy Chin is a bucket list guest for the show.
02.02.2023