Transcript
Introduction
Matt
Hey, special announcement today and it pairs with this episode of Making Media. The Colossus merchandise shop is opening for business. If you're listening to this that means we avoided my biggest fear. We did not break the Internet, but please head over to joincolossus.com, where you will find a link to our shop.
Staying on that theme, Dom and I hosted Michael Williams from A Continuous Lean for a timely conversation on branding, merchandise and how companies can differentiate themselves. With this show, we plan to sit down with many traditional media guests, but we also hope to introduce you to some insightful people outside of your orbit.
Michael has been writing about historic heritage brands for over 15 years. In a world where every website kind of looks the same, every gift guide has the same recommendations. It all feels a bit homogenous. Michael is consistently presenting original things. Those original things are often tied to historic brands, which is its own funny paradox, but you're likely to find new things that you're not finding elsewhere. And for this conversation, we talk about Michael's own content to commerce journey with A Continuous Lean.
