A Workshop on How to Podcast

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[00:01:35] - Inside Colossus: Round-up of important events at Colossus HQ

[00:17:57] - [First question] - Why he has a picture of Richard Branson in his office

[00:20:58] - The power of differentiation for podcast hosts and their interview styles

[00:24:00] - His focus on podcasters being authentic and its teachability

[00:26:55] - To what extent a podcast host can play a character authentically

[00:28:49] - Breaking the fourth wall and talking directly to podcast listeners

[00:31:54] - Cardinal sins and best practices in communicating with listeners

[00:34:00] - Navigating the pitfalls of marketing for a podcast

[00:38:45] - His feedback on the Making Media description pitch and how every good podcast solves a problem

[00:43:42] - How important it is to nail your format before launching

[00:47:00] - Diversity versus specificity in podcast branding and demographics

[00:54:17] - Determining when and how to discontinue a podcast or any project

[00:55:48] - His thoughts on podcast charts and why the top 50 haven’t changed much

[00:57:52] - Why he chooses to write books instead of making them into podcasts

[00:59:54] - Debrief