Making Media
Episode 45 Inside Architectural Digest
Making Media

Episode 45: Inside Architectural Digest

Making Media

Episode 45

Inside Architectural Digest

Amy Astley is the Global Editorial Director of Architectural Digest. We cover the ways in which Amy rejuvenated AD, why the magazine still holds so much weight in today's digital age, and what she's learned from Anna Wintour.

(00:03:01) - (First question) - Managing a design brand like Architectural Digest

(00:04:47) - The essence of timeless design

(00:07:41) - Architectural Digest's engagement with emerging trends

(00:09:39) - Balancing creativity with business demands

(00:13:08) - Comparing magazine publishing to social media content

(00:18:43) - Preserving brand identity across new media platforms

(00:26:27) - Expanding into the business-to-business space

(00:31:39) - Ensuring quality in global market ventures

(00:35:46) - Insights gained from Anna Wintour's mentorship

(00:39:15) - Key figures who have shaped her career trajectory

(00:41:58) - Mastering the art of declining

Inside Architectural Digest

Introduction

Matt
Welcome back to Making Media. Our guest today is Amy Astley, Editor-in-Chief of the iconic Architectural Digest. Now our goal with Making Media was to learn from the best across all corners of media. That's new media, that's old media, nontraditional corners of the market. And Dom and I both put Architectural Digest on that list of brands that we were very interested in learning about from day 1.

It's rare that you could find a brand like AD that has a 100-year-old history and effectively balances that rich heritage while still being the pulse of the market. And we get into a lot of that with Amy. They are very much driving design forward while still balancing that cultural cachet that they've had for a very long period of time.

And while we were impressed with Amy, prior to this conversation, we had done a lot of research, her answers in this conversation showed how much of a grasp that she has on this business when it comes to the creative side, the business side and how those two things can mesh together.

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