
About
How to build a media business by two outsiders learning the craft. Matt Reustle and Dom Cooke have decades of experience in investing but almost none in the media industry. In each episode, they talk to great media operators, document their own media building efforts, and dissect their favorite business content.

Matt is CEO of Colossus. Dom is Head of Content at Colossus.
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Making Media
Ep.51
The Evolution of FreightWaves
Craig Fuller is the CEO of FreightWaves and FLYING Magazine. We cover how he launched a media business for FreightWaves, his playbook for acquiring specialized publications, and how he turned around a 100 year-old magazine.
01.04.2024

Making Media
Ep.45
Inside Architectural Digest
Amy Astley is the Global Editorial Director of Architectural Digest. We cover the ways in which Amy rejuvenated AD, why the magazine still holds so much weight in today's digital age, and what she's learned from Anna Wintour.
11.13.2023

Making Media
Ep.20
Morgan Housel on Writing
Morgan Housel is a best-selling financial writer. We cover his process in detail, how he writes one sentence at a time, and which authors he looks up to.
05.25.2023
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Making Media
Ep.22
Reflections on Hosting a Podcast
Eric Golden is the host of Web3 Breakdowns. We discuss what hosting a podcast is really like, who Eric looks up to, and what advice he has for others looking to start a podcast.
06.08.2023

Making Media
Ep.21
All the Media Growth Hacks
Chris Hutchins is the host of All the Hacks. We cover his transition from tech to podcasting, the science of growing a media business, and his vision for moving from content into commerce.
06.01.2023

Making Media
Ep.20
Morgan Housel on Writing
Morgan Housel is a best-selling financial writer. We cover his process in detail, how he writes one sentence at a time, and which authors he looks up to.
05.25.2023

Making Media
Ep.19
IP: Making, Managing, and Monetizing
Todd McFarlane is a legendary comic book artist. We cover IP in detail with Todd, how he disrupted the toy market, and his advice for the next generation of storytellers.
05.18.2023

Making Media
Ep.18
A Media Briefing with Sara Fischer
Sara Fischer is a media reporter at Axios. We cover the traits of great journalists, Axios’ secret sauce, and why it's so hard for new media businesses to grow without getting bought by legacy conglomerates.
05.11.2023

Making Media
Ep.17
The Secrets of Powerful Speaking and Listening
Julian Treasure is a sound expert. We cover the lost art of listening and speaking, how to improve both skills, and the long list of invisible reasons we should spend more time thinking about sound.
05.05.2023

Making Media
Ep.16
Mailbag and Metrics
Matt Reustle and Dom Cooke are CEO and Head of Content at Colossus. We cover a huge week for the show, recap our paid growth experiment, and what we've learned from our guests so far.
05.04.2023

Making Media
Ep.15
Inside the Ropes with No Laying Up
Neil Schuster is the co-founder of golf media business No Laying Up. We cover the values that underpin their content, how they serve listeners at different points in their funnel, and why they're comfortable moving slowly to grow fast.
04.27.2023

Making Media
Ep.14
Is Podcasting the Future or the Past?
Bryan Barletta is the founder of Sounds Profitable. We cover why there aren’t enough ad dollars in the industry, how platforms can agree on seemingly simple things like downloads, and why bespoke is always better.
04.20.2023

Making Media
Ep.13
The Email Economy
Nathan Barry is the Founder and CEO of ConvertKit. We cover the various hype cycles of newsletters, the evolution of the creator economy, and why Nathan is so transparent.
04.13.2023