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Show Notes

(00:03:13) - (First question) - The keys to a great radio station in 2023

(00:04:33) - Choosing radio over podcasts due to tradespeople's high daily radio consumption
(00:07:04) - Managing a radio station through digital scheduling and remote operations
(00:08:44) - Tapping social media for talent, and transforming influencers into radio presenters
(00:10:55) - Keeping music repetition low, limiting advertisement airtime
(00:12:43) - Managing the cost of music royalties in radio broadcasting
(00:13:55) - Navigating the challenges of building an audience

(00:15:50) - Implementing unique engagement strategies and stunts to grow brand awareness
(00:18:52) -The challenges associated with national expansion

(00:21:35) - Generating revenue in radio broadcasting

(00:25:11) - How they built national brand recognition through community engagement tactics

(00:27:31) - Why live events are becoming key to bolstering Fix Radio's brand visibility
(00:29:03) - How Fix Radio iterates on its brand based on audience feedback

(00:30:41) - The unique appeal of tradespeople for targeted radio content

(00:32:31) - Diversifying revenue streams with affiliates, promotions, and e-commerce

(00:33:50) - Advice for prospective radio startups
(00:35:01) - Debrief