Show Notes

(00:02:00) - (First question) - Thomas’ experience with content creation prior to starting The Dink

(00:03:49) - How the first ever newsletter looked and its contents

(00:04:59) - When the Dink started creating new content as well as curating existing news

(00:06:20) - The point when The Dink started breaking news stories

(00:07:21) - Family connections with Fromuth and the inception of Fromuth Pickleball

(00:09:49) - The reason why The Dink and Fromuth needed to separate their businesses

(00:11:01) - How The Dink made its first big steps as an industry leader in Pickleball news

(00:12:32) - How The Dink separated themselves from competitors

(00:13:11) - Thomas’ influences from other sports when creating content for The Dink

(00:14:00) - The evolution of the frequency of the newsletter

(00:14:52) - A breakdown of The Dink’s audience

(00:15:57) - Profiling the avid Pickleball fan

(00:16:48) - The timeline from getting started as a side hustle to Thomas making the leap into working on The Dink full-time

(00:19:00) - Thomas’ strategy for the business moving forward

(00:23:13) - The Dink’s plan for content, diversification into other sports or delving deeper into Pickleball

(00:25:59) - How Thomas plans to become more independent and less reliant on Pickleball’s economy

(00:27:05) - Harnessing media to grow Major League Pickleball and The Dink’s relationship with the league

(00:29:12) - What Thomas has learned about the value of each of The Dink’s media outlets

(00:31:26) - Bundling for cross-media advertising

(00:33:08) - The influence of celebrity's involvement in Pickleball

(00:35:48) - The challenge of bringing supply and demand together as Pickleball grows

(00:36:59) - The differences between Platform Tennis, Padel, and Pickleball

(00:38:26) - Where Thomas would like to strengthen his team with investment

(00:40:26) - Thomas’ opinion on the biggest opportunity within the Pickleball ecosystem right now

(00:43:03) - The sport that Thomas would choose were The Dink to create another newsletter

(00:45:24) - Debrief