Invest Like The Best
Episode 370 Finding the Adjacent Possible
Invest Like The Best

Episode 370: Finding the Adjacent Possible

Invest Like The Best

Episode 370

Finding the Adjacent Possible

Nico Wittenborn is the founder of Adjacent. We cover what makes consumer subscription businesses a compelling market to invest in, his toolkit for identifying great products, and what advice he'd give to anyone looking to build a business for the long-term.

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(00:00:00) - Welcome to Invest Like the Best

(00:03:30) - Intuition in Investment Decisions

(00:05:08) - The Philosophy of Adjacency in Venture Capital

(00:12:51) - Exploring Consumer Subscription Models

(00:18:16) - Common Mistakes In Subscription Pricing

(00:22:41) - Errors in Product Roll-Out Strategy

(00:28:50) - The Sucess of BirdBuddy

(00:33:45) - What It Means To Be a Great Product

(00:38:21) - Solo Investing vs. Being Part of a Big Firm

(00:43:12) - Building On Your Own Experience As a Founder

(00:44:49) - The Rise of Individual Investors and Their Impact

(00:50:52) - The Strategic Advantage of Staying Small in Venture Capital

(00:52:02) - Deep Dive into Founder Questions and Consumer Subscription Insights

(00:54:09) - Leveraging AI and Technological Advances for Growth

(00:59:13) - Exploring Future Investments and Market Opportunities

(01:05:13) - Areas to Explore On The Value Curve For Consumer Subscription 

(01:12:32) - Advice For Those Interest In Nico’s Path 

(01:20:10) - The Kindest Thing Anyone Has Ever Done for Nico

 

Finding the Adjacent Possible

Introduction

Patrick
My guest today is Nico Wittenborn. Nico is the founder of Adjacent, a venture firm that looks for what he describes as the adjacent possible for their next investment. Nico has zoned in on the consumer subscription market as his ideal candidates making early investments in Calm, Photoroom and Oura Ring.

Nico does virtually all steps of the investment process on his own as he believes this allows him to be as close to finding the truth as possible. We discuss sharpening your intuition, evaluating the subscription business model and exploring the adjacent possible. Please enjoy this conversation with Nico Wittenborn.

Building and Growing Adjacent

Patrick
So Nico, I think a fun place to begin our conversation would be a lesson you learned, I think from Brian Singerman about how to learn as an investor.

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