Using Emotion to Design Great Products

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[00:03:56] – (First question) – His interest in game design and emotion in software creation

[00:05:15] – Key elements of game design

[00:06:23] – Toys in digital software creation

[00:08:48] – Finding success in boring software solutions

[00:11:19] – Getting confidence while building when there are no real customers

[00:14:08] – How they landed on their final product

[00:15:40] – The Superhuman Product/Market Fit Engine

[00:20:46] – Determining software price

[00:21:55] – Positioning Your Startup is Vital — Here’s How to Nail It

[00:23:09] – Positioning: The Battle for Your Mind

[00:24:13] – Monetizing Innovation: How Smart Companies Design the Product Around the Price

[00:26:36] – First big break for the business

[00:29:04] – How technology companies actually grow

[00:32:15] – Branding a software

[00:33:57] – How he evaluates a company brand as an investor

[00:36:07] – Questions to ask founders when considering an investment

[00:37:35] – How the distribution of Superhuman worked so well

[00:41:25] – Most common question asked by VC’s about Superhuman

[00:43:00] – Why they do manual onboarding of customers

[00:43:05] – Daniel Ek Podcast Episode

[00:45:10] – Cost structure of a business looking to reach the billion-dollar valuation

[00:47:18] – Designing for flow in software business

[00:51:21] – His design philosophy and their joy formula

[00:58:03] – His superpower

[01:00:46] – The power of therapy

[01:02:50] – Why he invests in other companies

[01:05:05] – Trends in the technology space that have him excited

[01:07:28] – The future for Superhuman

[01:10:26] – Kindest thing anyone has done for him