Invest Like The Best
Episode 389 Transforming Company Narrative
Invest Like The Best

Episode 389: Transforming Company Narrative

Invest Like The Best

Episode 389

Transforming Company Narrative

Lulu Meservey is the founder and CEO of Rostra. We cover how she works with founders to level up their communication, what it takes to become a client of Rostra, and the power of storytelling in advancing your mission.

This episode is brought to you by:

Ridgeline. Ridgeline has built a complete, real-time, modern operating system for investment managers. It handles trading, portfolio management, compliance, customer reporting, and much more through an all-in-one real-time cloud platform. I think this platform will become the standard for investment managers, and if you run an investing firm, I highly recommend you find time to speak with them. Head to ridgelineapps.com to learn more about the platform.

 

Alphasense. AlphaSense has completely transformed the research process with cutting-edge AI technology and a vast collection of top-tier, reliable business content. Imagine completing your research five to ten times faster with search that delivers the most relevant results, helping you make high-conviction decisions with confidence. AlphaSense provides access to over 300 million premium documents, including company filings, earnings reports, press releases, and more from public and private companies. Invest Like the Best listeners can get a free trial now at Alpha-Sense.com/Invest and experience firsthand how AlphaSense and Tegas help you make smarter decisions faster.

Show Notes:

(00:00:00) Welcome to Invest Like the Best

(00:06:48) The Evolution of Media and Communication

(00:11:25) The Importance of Direct Communication for Founders

(00:20:20) Choosing the Right Partners and Clients

(00:25:20) The Art of Launching a Product

(00:34:01) Fundraising Tips for Entrepreneurs and Investors

(00:35:32) The Pitfalls of Inauthentic Fundraising

(00:36:05) Crafting a Compelling Macro Narrative

(00:37:54) Crisis Management Strategies for Founders

(00:42:41) Lessons from Counterinsurgency

(00:44:24) The Rugby Analogy for Founders

(00:49:34) The Power of K-Pop Marketing

(00:56:30) Vision and Future of Rostra

(01:01:17) The Importance of Direct Communication

(01:10:36) The Kindest Thing Anyone Has Done For Lulu

Transforming Company Narrative

Introduction

Patrick
My guest today is Lulu Meservey. Lulu is the founder and CEO of Rostra, a company that partners with founders to level up their communications around all strategic initiatives from hiring to fundraising. Recently I've been fascinated by the challenge of founders telling their story, and Lulu might be the single person that I would want to turn to personally to solve a storytelling or communication challenge in my business.

We discuss the evolution of media and its pitfalls, innovative methods for managing crises and the power of going direct with your communication, her overall philosophy. Please enjoy my great conversation with Lulu Meservey.

Patrick
Okay, Lulu, I think it's fair to say that now you and your team are the most sought-after partners in the world for people tackling big challenges, trying to tell their story. I'm really curious if we're building like a time line with those notches on it, where the end notch is you starting your business. What do you think the key formative experiences were for you personally that got you so interested in this thing that you do so well?

Access the full transcript
Sign in or register to view episode transcripts.

Contact

Get in touch at help@joincollossus.com