Transcript
Introduction
Patrick
My guest today is Lulu Meservey. Lulu is the founder and CEO of Rostra, a company that partners with founders to level up their communications around all strategic initiatives from hiring to fundraising. Recently I've been fascinated by the challenge of founders telling their story, and Lulu might be the single person that I would want to turn to personally to solve a storytelling or communication challenge in my business.
We discuss the evolution of media and its pitfalls, innovative methods for managing crises and the power of going direct with your communication, her overall philosophy. Please enjoy my great conversation with Lulu Meservey.
Patrick
Okay, Lulu, I think it's fair to say that now you and your team are the most sought-after partners in the world for people tackling big challenges, trying to tell their story. I'm really curious if we're building like a time line with those notches on it, where the end notch is you starting your business. What do you think the key formative experiences were for you personally that got you so interested in this thing that you do so well?