Transcript
Introduction
Eric
My guest today is Sid Malladi, founder of Nuvo. Behind every product, from wine to lumber to steel, is a complex web of B2B relationships built slowly, at high cost and constrained by risk. Nuvo aims to change that by building a digital network that accelerates onboarding, visibility, and trust. In this conversation, Sid takes us through that journey.
We discuss the frictions that define B2B trade, the cold start challenge of building a network from scratch, and how Nuvo approaches trust like a FICO score for businesses. We also explore the broader macro forces shaping supply chains today, from tariffs to AI, and why the most resilient companies are those creating deeper, more flexible webs of trade relationships. Please enjoy this conversation with Sid Malladi.
Eric
Sid, I'm excited to talk about trade, the global macro picture, but just how stuff works is always an interesting line of questioning on this podcast. I think a fun place to start is alcohol, how it works at its core level. So if I'm picturing a bar in Pennsylvania wants to buy liquor from a distributor in a different state, how does that transaction work today? And then we'll get into how you're trying to change how products move around the world.