Invest Like The Best
Episode 168 Consumer & Marketplace Investing
Invest Like The Best

Episode 168: Consumer & Marketplace Investing

Invest Like The Best

Episode 168

Consumer & Marketplace Investing

Sarah is a general partner at Benchmark. We cover Sarah's insights from the food delivery & space rental sectors, building marketplaces, and the future of the consumer social sector.

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[00:01:24] – (First question) – Lessons learned from watching the food delivery space

[00:05:44] – Hipcamp and how they are thinking about the space rental sector

[00:05:45] – The a16z Marketplace 100

[00:07:47] – Valuing private companies vs public companies

[00:09:37] – Building marketplaces

[00:14:24] – Tipping a market

[00:18:09] – How to incorporate reputation scores into a network

[00:19:55] – Search ranking as a tool for marketplaces

[00:21:00] – Size of marketplaces vs their competitors

[00:22:15] – Niching of marketplaces

[00:23:26] – State of the consumer social sector

[00:27:50] – The LinkedIn problem and how she would build a social platform

[00:30:42] – Things that are piquing her interest in the consumer space

[00:32:20] – Lessons learned about scaling while working at Pinterest

[00:38:42] – Pricing and the marketplace

[00:41:25] – Identifying and optimizing a 'Core Action' in a digital business

[00:44:18] – Accruing benefits and mounting losses as part of the product design

[00:47:48] – Her investment in Rekki

[00:52:18] – How should companies gather the best data from their business

[00:56:03] – Lessons to SaaS investing

[00:56:29] – Kindest thing anyone has done for Sarah

[00:57:45] – Most interesting philosophy lesson

[00:58:09] – Creating a Kingdom of Ends

Consumer & Marketplace Investing

Introduction

Patrick
My guest this week is Sarah Tavel. Sarah is a general partner at Benchmark, working alongside past guests Bill Gurley and Chetan Puttagunta. Sarah has a long history as both an investor and as an operator. She was an early product leader at Pinterest before joining Benchmark. Sarah has become one of my go-to resources for topics like networks, consumer technology, and marketplaces among many other topics. I've used her framework for how to think about client engagement, company data, and marketplace liquidity and quality over and over again in my business life. I'm so excited to finally have her on the show. Please enjoy our conversation.

Insights From The Food Delivery Space

So Sarah, let's start with something that you've been thinking about recently that everyone will understand because they're users of the companies, which is the lessons you've learned from looking at the food delivery companies and just this space generally speaking. Why is this interesting? Why is it so incredibly competitive? Obviously it's a big market. What are the main takeaways that you've learned studying that?

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