Moonshots and Marketing

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[00:02:12] – Why spreadsheets and logic kill magic

[00:05:42] – What a product/service is vs how it’s delivered and makes people feel (regular moonshot vs psychological moonshot)

[00:13:22] – Psychological anomalies – doing things faster, better, cheaper (Red Bull vs Coke)

[00:19:54] – Swiss army knife that companies should avoid

[00:22:50] – Don’t design for average

[00:24:39] – How do people approach improving their business through marketing

[00:27:30] – Case for direct mail

[00:29:22] – Turning your weaknesses into a strength

[00:34:29] – The seven deadly sins and how useful they are as guideposts

[00:37:38] – Most powerful sin for marketing

[00:39:14] – Reaching intelligent answers from dumb questions

[00:43:25] – Why the opposite of a good idea can sometimes be a good idea

[00:47:30] – Kindest thing anyone has done for him