Invest Like The Best
Episode 9 The State of Automated Investing
Invest Like The Best

Episode 9: The State of Automated Investing

The State of Automated Investing

Jon Stein is the founder and CEO of Betterment. We cover how Betterment was started, how Betterment can serve financial advisors as a technology support tool, and the future of robo-advisors.

This episode is brought to you by:

CFA Institute. CFA Institute the global association of investment professionals whose mission is to lead the investment profession by promoting the highest standards of ethics, education, and professional excellence for the ultimate benefit of society. CFA Institute serves a global community of investment professionals working to build an investment industry where investors' interests come first, financial markets function at their best, and economies grow. The Chartered Financial Analyst credential is the most respected and recognized investment management designation in the world.

[00:01:55] (First Question) – Jon explains what Betterment does and how it serves individual investors.

[00:02:55] – Patrick asks Jon about the challenge of acquiring younger investors and getting them to invest. Jon explains why this challenge forced them to make the platform as efficient and seamless as possible.

[00:03:04] – Millennial Money: How Young Investors Can Build a Fortune â€“ Patrick O’Shaugnessy

[00:04:52] – Jon explains the history of Betterment and how his presentation at Techcrunch in 2010 helped to put their company on the map.

[00:05:57] – A look at the most common Betterment users and who it helps best

[00:06:51] – What it’s like to go through the setup of the program and what goal most people are using the system for

[00:07:54] – A look at Jon’s history that led him to creating Betterment

[00:09:47] – Jon explains that Betterment is a tech company that is solving customer problems in investing and how the company is comprised of a healthy mix of product managers and investment professionals.

[00:10:34] – Exploring the investment portfolio choices and ETF’s that Betterment provides to its customers and why there seems to be a focus on value.

[00:12:28] – Will Betterment get into the business of creating its own ETF’s or investment funds?

[00:14:27] – Why you can never promise to have just one investment strategy, but why it’s so important to remain diversified

[00:15:45] – A look at some of the new spaces that Betterment is expanding into, starting with the launch of their own 401(k) and their partnership with Uber.

[00:15:56] – When everyone says a business is tricky to get into, Jon sees it as an opportunity

[00:18:55] – What happens when an employer looks to use Betterment’s 401(k) process

[00:20:50] – Looking at why Betterment gated people from trading during Brexit and why Betterment focuses on minimizing the impact of volatility to ensure everyone gets a fair price on their trade.

[00:21:48] – How do we expect Betterment customers to respond during the next bear market.

[00:23:30] – How does Betterment serve financial advisors as a technology support tool

[00:25:30] – Betterment’s new relationships with Vanguard and Goldman Sachs, to give people more options.

[00:27:07] – A look at the management of Betterment, their values, and how they explore new potential business ventures.

[00:28:48] – How do you decide what projects get resources and who decides when to move forward or pull the plug on something.

[00:29:49] – Looking at the future of robo-advising and whether or not some of these first-generation features will become complimentary in the next 5-10 years.

[00:31:05] – A look at Jon’s family and what he expects his children will be doing when they get ready to start saving money for retirement.

[00:32:46] – Exploring the most memorable day in Betterment’s history, which Jon says is the launch presentation he gave at TechCrunch.

[00:34:48] – What were some life-changing books.

[00:34:58] – Sapiens: A Brief History of Humankind â€“ Yuval Noah Harari

[00:35:06] – Guns, Germs, and Steel: The Fates of Human Societies â€“ James Diamond

[00:35:15] – Sex, Evolution and Behavior â€“ Martin Daly and Margo Wilson

[00:35:35] – The First Tycoon: The Epic Life of Cornelius Vanderbilt â€“ T.J. Stiles 

[00:36:57] – Patrick asks Jon about his daily systems, which Jon says includes getting home every day so he can read his daughter's bedtime stories

[00:37:31] – Jon says prioritization is crucial professionally

[00:37:58] – Jon is given a chance to tell people to explore robo-advisors if they’ve never checked it out.

The State of Automated Investing

Introduction

Patrick
My guest today is Jon Stein. Jon is the founder and CEO of Betterment, which as a leading robo-advisor, manages about five billion dollars from more than 175 000 clients.

Jon and I discuss the challenges of getting young people to invest, Betterment's recent foray into areas like the 401(k) market, and how Betterment works with financial advisors.

Thanks Jon, very much for being here with me today. Maybe you could start since most of my listeners will be familiar with Betterment, but some won't. Maybe you could start by just describing briefly what you do, as if you were talking to say, a cousin, that doesn't know anything about Betterment.

Jon
Right. I'd probably, first ask my cousin what she does with her money today. I always like to start with that, because people have so many different points of view, on financial services. If there was no answer, if I was talking to a group, I would say, we are an investment management service. Our mission is to make our customers' financial lives better, by helping them make better financial decisions.

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