Founder’s Field Guide
Episode 47 Redesigning the Home Buying Experience
Founder’s Field Guide

Episode 47: Redesigning the Home Buying Experience

Redesigning the Home Buying Experience

Max Simkoff is the founder and CEO of Doma. We cover the history behind mortgage closings, where Title companies fall into that process, and what Max has learned from building a tech business in an antiquated industry.

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[00:03:17] - [First question] - What Doma does and what they do for customers

[00:04:38] - What Title is and why it sits at the center of such a large transaction

[00:08:41] - Overview of the business economics of this space 

[00:13:55] - How the ecosystem works writ large

[00:18:05] - The formative business experiences he had that led him to today

[00:23:03] - What it means to be great at this whole process

[00:26:53] - The thing Doma tries to predict and the inputs that allow them to do so

[00:32:50] - Defining his biggest roadblocks and how they’ve changed over time

[00:36:02] - Managing stakeholder expectations and perception

[00:40:22] - Learning to walk to the line of having a large vision and communicating it

[00:42:51] - What his loose screw is as a founder

[00:45:06] - The square-peg-round-hole they encountered during the pandemic

[00:51:20] - What the counterproductive byproduct of his genius is

[00:53:35] - Figuring out where to take the company next 

[00:56:52] - The big lessons learned from interacting with capital markets

[00:59:30] - Other entrepreneurs he feels are maniacs that he respects

[01:00:55] - What will be the biggest contributing factors to their success over the next decade

[01:02:44] - The key ingredients for building a winning team

[01:04:34] - The kindest thing anyone has ever done for him

Redesigning the Home Buying Experience

Introduction

Patrick
My guest today is Max Simkoff, founder and CEO of Doma. Max founded Doma in 2016, after experiencing the pain and manual process associated with title insurance and real estate transactions. With a background in predictive analytics, Max built Doma to bring a digital first approach to a historically manual and labor intensive process. In our conversation, we cover the history behind mortgage closings, where title companies fall into that process and how Doma is using technology to improve the client experience. We also discuss Max's formative experiences at his previous venture Evolv, and the lessons he's learned from taking Doma from an idea to a public company. There are many great lessons in this episode and max entrepreneurial energy shines throughout. Please enjoy this conversation with Max Simkoff.

History of Mortgage Closing & Doma's Value Proposition

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