Exploring Consumer Psychology

[00:03:05] - [First question] - Applying Maslow’s hierarchy to collectivist Asian societies

[00:05:30] - How cultural conceptions of time and efficiency affect Indian markets

[00:08:32] - The influence of status-based values on spending patterns in Indian culture

[00:11:42] - How collectivistic Indians tend to invest in shared spaces and luxury goods

[00:13:49] - Why Indian consumption favors soulfulness over standardization

[00:18:16] - The importance of trust in Indian society and commerce

[00:21:23] - The success of aggregated super-apps in the East as opposed to focused apps

[00:23:54] - Heterogeneity of consumption in India across classes, genders, and subcultures

[00:27:06] - How CRED is targeting the India 1A market for financial services

[00:31:11] - His perspective on the history of credit use in India

[00:34:58] - How Indian software platforms are built on utility and trust

[00:37:49] - Layering on financial services onto trusted and free non-finance platforms in India

[00:40:26] - Infrastructural deficiencies that continue to hold back the Indian tech market

[00:43:27] - Business models from outside India that can work well within India

[00:44:51] - His predictions on which Indian ideas will succeed internationally