Founders
Episode 150 #150 Sam Walton (America’s Richest Man)
Founders

Episode 150: #150 Sam Walton (America’s Richest Man)

Founders

Episode 150

#150 Sam Walton (America’s Richest Man)

David Senra is the host of Founders, where he studies history's greatest entrepreneurs. This is what he learned from reading Sam Walton: The Inside Story of America's Richest Man by Vance H. Trimble.

What I learned from reading Sam Walton: The Inside Story of America's Richest Man by Vance H. Trimble.

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[3:11] Charlie Munger on Sam Walton: It's quite interesting to think about Walmart starting from a single store in Arkansas – against Sears Roebuck with its name, reputation and all of its billions. How does a guy in Bentonville, Arkansas, with no money, blow right by Sears, Roebuck? And he does it in his own lifetime – in fact, during his own late lifetime because he was already pretty old by the time he started out with one little store. He played the chain store game harder and better than anyone else. Walton invented practically nothing. But he copied everything anybody else ever did that was smart – and he did it with more fanaticism. So he just blew right by them all. 

[4:46]  Sam Walton was no ordinary man. He was a genius in business, with an iron mind —some say pig-headed—unwilling to compromise any of his carefully thought out policies and principles. 

[5:08] To him, making money was only a game. A test of his imagination and expertise to see how far he could drive a business concept. Wall Street had a hard time getting the drift of that Sam's idea, he readily admitted was absurdly simple: Buy cheap. Sell low. Every day. And do it with a smile! 

[9:23]  No one in the Walton household worked harder, except his father. ‘The secret is work, work work,” said Thomas Walton. “I taught the boys how to do it.” He was a bear for work, and would not tolerate sons who were not likewise industrious, ambitious, and decent. 

[12:08] Sam was optimistic all the time. He felt the world was something he could conquer. 

[15:13] A lesson the founder of JC Penney personally taught Sam: Boys we don't make a dime out of the merchandise we sell. We only make our profit out of the paper and string we save.” 

[21:42] The lawyer saw Sam clenching and unclenching his fists, staring at his hands. Sam straightened up. “No,” he said. “I’m not whipped. I found Newport, and I found the store. I can find another good town and another store. Just wait and see!”  

[27:09] Sir, I never quarrel, Sir, but sometimes I fight, Sir, when I fight Sir, a funeral follows. 

[28:27] Sometimes hardship can enlighten and inspire. This was the case of Sam Walton as he put in hours and hours of driving Ozark mountain roads in the winter of 1950. But the same boredom and frustration triggered ideas that eventually bought him billions of dollars. 

[34:02]  One of the basic lessons Sam Walton learned at JC Penny was not to be so smug you ignored your competitors, especially their successful policies and practices. “If they had something good, we copied it,” Sam always said with total candor. 

[37:52] To these sophisticated and experienced businessmen in tailored suits and custom shoes, it looked like the tail was trying to wag the dog. What was that Arkansas country fellow’s experience with only a dozen or so stores compared to their thousand outlets and nearly a century of retailing know-how? 

[42:28] His tactics later prompted them to describe Sam as a modern-day combination of Vince Lombardi (insisting on solid execution of the basics) and General George S. Patton. (A good plan, violently executed now, is better than a perfect plan next week.) 

[43:43] I love this mindset: Move from Bentonville? That would be the last thing we do unless they run us out. The best thing we ever did was to hide back there in the hills and build a company that makes folks want to find us. 

[44:13]  The public conception of Sam as a good ol’ country boy wearing a soft velvet glove misses the fact that there’s an iron fist within. 

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#150 Sam Walton (America’s Richest Man)

Introduction

"He lives in a simple house in a small southern town. He's been married to the same woman for almost five decades. He drives a Chevy, dresses in store-bought clothes, and puts in long hours at his job. He also made for himself and his family over $9 billion, more than any other man in America. This extraordinary person is Sam Walton. And this fascinating, superbly researched book, pierces his carefully cultivated cloak of ordinariness to show what makes him tick and what made him succeed beyond the wildest dreams of wealth. It is a story, and a quest, that began in the dust bowl of Oklahoma in the Depression, where a small boy saw firsthand the razor-thin line between survival and disaster. It was a lesson that stood him in good stead when he took an $85-a-month job with J.C. Penney and learned the principles of putting customer satisfaction over profits.

In 1945, he bought a five-and-dime store in Newport, Arkansas, and began to put his ideas on how to make money to the test. The first Walmart was born, and while the rest is history, the story of Sam Walton is also the story of those ideas and how they work through good times and bad, to create one of the greatest triumphs in the annals of American retailing. What is most heartening of all about Sam Walton's spectacular success in this era notorious for greed, fraud and financial shenanigans are his old-fashioned principles of doing business, virtues of honesty, and hard work. This rags-to-riches tale also reveals what others, both rivals and employees, boosters, and critics, think of the wealthiest man in America and his methods. And Sam Walton himself tells how he has coped not only with success but with setbacks, working 16-hour days to pursue his passion for business perfection while remaining true to himself and devoted to his family. For anyone looking for irresistible reading and a truly remarkable human being, meet Sam Walton, the plain folks genius who is utterly unique."

That was an excerpt from the book that I'm going to talk to you about today, which is, Sam Walton: The Inside Story of America's Richest Man, and it was written by Vance H. Trimble. Interesting to note, as far as I can tell, the author is still alive. I just actually ordered another book of his, based on the founder of FedEx. And if that's accurate, if he's still alive, he is 107 years old. I found that very interesting. Before I jump into the book, I want to bring up this quote that I learned from Charlie Munger that I've never forgotten.

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