Founders
Episode 217 #217 Estée Lauder
Founders

Episode 217: #217 Estée Lauder

Founders

Episode 217

#217 Estée Lauder

David Senra is the host of Founders, where he studies history's greatest entrepreneurs. This is what he learned from rereading Estée Lauder: A Success Story by Estée Lauder.

What I learned from rereading Estée Lauder: A Success Story by Estée Lauder.

Watch Runnin' Down a Dream: How to Succeed and Thrive in a Career You Love by Bill Gurley.

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[21:14] I sometimes wonder if I had set my heart on selling tassels, cars, furniture, or anything else but beauty, would I have risen to the top of a profession? Somehow I doubt it. I believed in my product. I loved my product.

[32:07] Risk taking is the cornerstone of empires. No one ever became a success without taking chances.

[39:24] I was single-minded in the pursuit of my dream.

[44:38] Despite all the naysayers, there was never a single moment when I considered giving up. That was simply not a viable alternative.

[55:59] We took the money we had planned to use on advertising and invested it instead in enough material to give away large quantities of our products.

[1:02:20] Never underestimate the value of an ally. Today they call it networking—this sharing between colleagues. It is one of the most powerful tools in the business.

[1:12:22] It's not enough to have the most wonderful product in the world. You must be able to sell it.

[1:15:03] Love your career or else find another.

[1:19:05] Visualize. If in your mind's eye you see a successful venture, a deal made, a profit accomplished, it has a superb chance of actually happening. Projecting your mind into a successful situation is the most powerful means to achieve goals. If you spend time with pictures of failure in your mind, you will orchestrate failure. Countless times, before the event, I have pictured a heroic sale to a large department store every step of the  way and the picture in my mind became a reality. I've visualized success, then created the reality from the image. Great athletes, business people, inventors, and achievers from all walks of life seem to know this secret.

[1:21:34] I've always believed that if you stick to a thought and carefully avoid distraction along the way, you can fulfill a dream. I kept my eye on the target. I've never allowed my eye to leave the particular target of the moment.

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#217 Estée Lauder

Introduction

You never realized that you're making a memory at the moment something is actually happening. Stranger still, the strongest memories are those who never dream to survive and would be inextricably linked to your future. Momentous happenings can lie buried in the past, while tiny needle sharp split seconds, sometimes stay with you forever. They happen in a moment, and they tug at your memory endlessly. They live always just below your consciousness.


I remember the woman at the Florence Morris Beauty Salon, where I had my first cosmetics skin session. She was thoughtless and cool and will always remain that way in my mind. Maybe she was a catalyst for good in the end. Maybe I wouldn't have become Estée Lauder if it hadn't been for her.


At the moment, she was cast in my memory, to last there forever. I despised her. Simply thinking about that incident brings back a twinge of pain. She was having her hair combed and she was lovely. I was very young and vulnerable, and I loved beauty. I felt I wanted to make contact with her in some small way. What a beautiful blouse you’re wearing, I complemented her. It's so elegant. Do you mind if I ask where you bought it?


She smiled. What difference could it possibly make? She answered, looking straight into my eyes, you could never afford it. I walked away, heart-pounding, face burning never, never, never, will anyone say that to me again, I promised myself. Someday, I will have whatever I want.

That is an excerpt extra from the book that I just reread and the one I want to talk about today, which is the autobiography of Estée Lauder. It's called Estée, A Success Story written by Estée Lauder. Okay. So the first time I read this book was about a year and a half ago, and it's originally Founders #136. And the reason I decided to reread it right now actually has something to do with one my favorite talks on YouTube and a lot of the people that listen to this podcast. So I'm just going to explain this real quick and then I'll jump into the book.

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