Transcript
Introduction
The photographer from New York Magazine was excited and more than a little nervous. In a matter of moments, he would enjoy a unique opportunity. The chance to snap the first unposted picture ever taken of the richest man in the world. The strange thing was that most Americans had never even heard of Daniel Keith Ludwig. It was hard to figure. How could a man any man in these days of mass media coverage and public obsession with world records manage to accumulate a $3 billion fortune with hardly anyone becoming aware of it?
If it takes a 43-inch stack of $100 bills to make $1 million, then a stack equaling $1 billion with a tower over the Empire State Building. Ludwig's riches would be 3x as tall. Obsessed with privacy, Ludwig reportedly pays a major public relations firm fat fees to keep his name out of the papers. The New York Magazine photographer had learned that the world's richest man was living almost anonymously right in the middle of Manhattan and that he was in the habit of walking to work every day.