Transcript
Introduction
Dom
This is Dom Cooke. And this week is a little different. It's Super Bowl week and to get in the mood, we're doing sports special as we break down the business behind 3 iconic sports, the NFL, Formula 1, and the PGA TOUR. Now these aren't new episodes. We've covered each of these sports over the past 2 years on Business Breakdowns. But for this episode, we have condensed those conversations into 100 minutes of action, focusing on the similarities and differences between these major leagues.
In terms of revenue, the NFL dwarfs the other 2 sports. But in terms of eyeballs, Formula 1 is the clear global leader. And from a strategic perspective, it's fascinating to see the evolution since we aired these episodes. For example, you'll hear Formula 1 CEO talk about the U.S. being a key growth market. And then you'll notice that last week, Red Bull unveiled their 2023 car in New York. This year's calendar has 3 U.S. races. Similarly, the upcoming weekend is the second in a series of PGA TOUR events designed to bring more of the top golfers together on a regular basis. Neil explains why that was desperately needed in more detail towards the end of this episode.