Founder’s Field Guide
Episode 54 One Foot in Front of the Other
Founder’s Field Guide

Episode 54: One Foot in Front of the Other

One Foot in Front of the Other

Nick Saltarelli is the co-founder of Mid-Day Squares. We cover the importance of Mid-Day Squares’ $100 million revenue target, what’s wrong with the CPG industry today, and how to keep a long-term mindset while making the most of every day.

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[00:02:01] - [First question] - What Mid-Day Squares is and how he started the business

[00:04:48] - Why they’re so publicly open about their company’s goals

[00:09:05] - Major lessons he learned from his father’s early passing and being around very successful entrepreneurs at a young age 

[00:16:51] - What long term thinking unlocks for him in short term progress

[00:21:05] - Becoming unexpectedly close and learning from Rory Olson 

[00:25:44] - What Rory taught him about deal-making

[00:28:35] - Lessons from Rory about raising capital

[00:33:25] - Opportunities in a seemingly oversaturated market like chocolate

[00:42:46] - An example of doing something contrarian that worked out

[00:47:11] - Their unique approach to marketing Mid-Day Squares

[00:57:33] - Lessons learned about building a manufacturing operation after years in China

[01:02:35] - What we can expect from Mid-Day Squares in the near future

[01:06:59] - The kindest thing anyone has ever done for him

[01:08:05] - Mid-Day Squares Uncensored Podcast

One Foot in Front of the Other

Introduction

Patrick
My guest today is Nick Saltarelli, co-founder of the functional chocolate bar business, Mid-Day Squares. Nick started the company with his wife and brother-in-law a few years ago to build on a simple idea. If big chocolate bar brands were to start today, what would they look like? In our conversation, we discussed the importance of Mid-Day Squares hundred million dollar revenue target, what's wrong with the CPG industry today and how to keep a long-term mindset while making the most of every day. Please enjoy this unique conversation with Nick Saltarelli.

Mid-Day Squares & The Motivations Behind It

Patrick
So Nick, we met yesterday. I meet so many interesting people just chatting about your business over Twitter. Maybe just begin by telling us what Mid-Day Squares is. Like literally, what is the product and how did you think to start the business?

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