Transcript
Introduction
Patrick
My guest today is Nick Saltarelli, co-founder of the functional chocolate bar business, Mid-Day Squares. Nick started the company with his wife and brother-in-law a few years ago to build on a simple idea. If big chocolate bar brands were to start today, what would they look like? In our conversation, we discussed the importance of Mid-Day Squares hundred million dollar revenue target, what's wrong with the CPG industry today and how to keep a long-term mindset while making the most of every day. Please enjoy this unique conversation with Nick Saltarelli.
Mid-Day Squares & The Motivations Behind It
Patrick
So Nick, we met yesterday. I meet so many interesting people just chatting about your business over Twitter. Maybe just begin by telling us what Mid-Day Squares is. Like literally, what is the product and how did you think to start the business?