Harvard Business Publishing: A Case Study

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[00:02:19] - [First question] - A one hundred-year-old business that no one will talk about on the record, and their size and scale today 

[00:04:54] - The history of the business from the 1920s leading up to today 

[00:07:49] - What happened in the 90s and how that changed the trajectory of HBP

[00:09:24] - Changes over the past twenty years given the decline of print media 

[00:14:08] - Detailed overview of HBP’s business model and offering case study access to the public

[00:21:19] - What else is published by them and how they monetize those offerings

[00:25:05] - How they interact with their parent groups, who owns them, and their relationship with them  

[00:28:24] - Who reads the content they publish and who their customer base is

[00:30:05] - Which brand is more influential to which business and thoughts on their brand overall

[00:35:59] - When they first put up a paywall for their content and how successful it was 

[00:39:24] - Anything they’ve done from a tech perspective that’s unique and noteworthy 

[00:41:27] - Factors that will contribute to their continual future growth  

[00:42:54] - Potential risks to Harvard Business Publishing in the years ahead 

[00:47:48] - What Matt’s learned from studying HBP so closely for this episode