Business Breakdowns
Episode 141 Pernod Ricard: Luxury Liquor
Business Breakdowns

Episode 141: Pernod Ricard: Luxury Liquor

Business Breakdowns

Episode 141

Pernod Ricard: Luxury Liquor

Swetha Ramachandran is a fund manager at Artemis Investment Management. We cover the structure of the wine and spirits industries globally, how Pernod Ricard's acquisitions give it distinct distribution advantages, and why emerging markets are crucial to future growth.

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[00:03:00] - Introduction to Pernod Ricard and the Spirits Industry

[00:04:11] - Pernod Ricard's Brand Portfolio and Acquisition History

[00:09:36] - The Strengths of the Spirits Business

[00:14:37] - The Shift in Consumption Patterns

[00:20:21] - The Appeal of the Spirits Conglomerate Business Model

[00:24:04] - Understanding the Current Challenges in the Spirits Industry

[00:26:41] - The Role of Emerging Markets in the Spirits Industry

[00:31:45] - The Influence of the Ricard Family on Pernod Ricard

[00:35:46] - Innovation and Distribution in the Spirits Industry

[00:34:17] - The Impact of Market Trends and Consumer Preferences

[00:40:15] - The Future of Spirits in the Chinese Market

[00:42:26] - What Makes Pernod Ricard Special

[00:44:01] - Lessons from Pernod Ricard's Business Model

 

Pernod Ricard: Luxury Liquor

Introduction

Zack
Hi, I'm Zack Fuss. Today, we are breaking down Pernod Ricard, a business whose history dates back to 1797. Today, the business is the second-largest global producer of wine and spirits with a portfolio of 17 of the top 100 spirits brands, including Absolut vodka, Beefeater gin, Jameson Irish whiskey, and Malibu rum. The portfolio produces north of EUR 12 billion in sales and generates an impressive 60% gross margin and high 20% operating margin.

To break down Pernod Ricard, I am joined by Swetha Ramachandran, a fund manager at Artemis Investment Management. During this conversation, we explore the interplay between luxury goods and spirits, the post-COVID normalization and consumption trends, including the broader trajectory of the spirits industry, the importance of China and India to the future growth of the business, and the company's acquisition strategy. We hope you enjoy this breakdown of Pernod Ricard.

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