Hunting for Magicians

This episode is brought to you by:

Scribe. Scribe is the presenting sponsor of this episode of Making Media and the magic behind the Colossus transcripts. One of the best decisions we made at Colossus was transcribing all of our audio into a searchable transcript library. We had been using another provide up until the summer of 2022 but we were constantly having issues with the accuracy if our audio was just the slightest bit impaired. Whether it's training sessions, internal Q&As, or for media purposes, the value of transcripts is huge. And we are not alone. Scribe is the transcription service that powers all of S&P Global - like CapIQ - and the client list includes our friends at Tegus. Go to joincolossus.com/scribe to unlock 150 minutes of free transcription and test their capabilities.

[00:01:30] - Intro

[00:02:34] - The catalyst for launching Colossus Media 

[00:07:00] - Expectations for the business vs. where it is today 

[00:09:49] - Goals vs. output

[00:12:32] - Why it's easier to start a media business and what makes  a great one

[00:15:05] - Media brands Patrick admires

[00:17:17] - Traits that make a great interviewer

[00:18:43] - Content before dollars 

[00:20:53] - How the Invest Like the Best curse has made them rethink things 

[00:24:44] - How the audience plays into picking guests/topics 

[00:26:22] - Any future evolution of Invest Like the Best

[00:29:09] - Video’s role in the future of the business

[00:31:00] - Success for Invest Like the Best moving forward 

[00:33:54] - Knowing when a conversation will be successful

[00:35:41] - Advice to folks looking to host a podcast 

[00:39:12] - What plays into the success of Business Breakdown 

[00:41:59] - Lessons about building a brand 

[00:47:11] - Maintaining standards for a brand 

[00:49:27] - Finding magicians to interview and work with - Aliens, Jedi & Cults

[00:59:30] - Behind-the-scenes experiences that stand out

[01:04:50] - Debrief