Episode 81 Building a Powerful NFT Brand

Episode 81: Building a Powerful NFT Brand

Episode 81

Building a Powerful NFT Brand

Luca is a serial entrepreneur and the CEO of Pudgy Penguins. We cover why spending millions to buy the brand was a bargain, Luca's grand ambitions for the Pudgy Penguin IP, and his views on the NFT ecosystem.

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(00:02:45) - (First question) - When he first learned about Pudgy Penguins

(00:05:19) - The original project owners and what lead to the community forcing them out

(00:09:53) - Bidding high on Pudgy Penguins based on a bigger understanding of its potential

(00:15:03) - His background before crypto and his skills as an elite marketer

(00:21:44) - Thoughts on risk aversion when he first started amassing wealth 

(00:24:28) - The relationship between a brand and its founder 

(00:28:08) - How building in public has elevated his game

(00:30:38) - Overview of the whale management thesis

(00:35:30) - Marketing for niches versus expanding to multiple communities

(00:40:36) - Early things he’s most proud of that helped grow Pudgy Penguins

(00:43:20) - Planning for the future versus being spontaneous and reactive

(00:46:17) - What the industry needs to help move it forward

(00:52:45) - What he’s excited to see built over the next six months and six years

 

Building a Powerful NFT Brand

Introduction

Eric
This is Eric Golden. And my guest today is Luca Netz. Luca grew up with nothing but made millions before his 25th birthday by building and selling multiple businesses. Two years ago, he spent $2.5 million to buy the Pudgy Penguins NFT project and has since turned it into one of the best run NFT projects. In this episode, Luca explains why spending millions to buy the brand was a bargain and his grand ambitions for where he intends to take the Pudgy Penguin IP.

We also talk about the overall NFT landscape, whale management and how he thinks about strategy and execution. Please enjoy this conversation with Luca Netz. Luca, thank you for joining me today. This is going to be a lot of fun. If anyone in the Web3 space that's having fun. It's definitely Luca Netz.

Luca
Just a little bit of fun, got to have some fun.

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