Transcript
Introduction
Eric
This is Eric Golden, and today I'm covering Ethereum Name Service, also known as ENS. In non-technical terms a naming service allows you to map human readable words to computer-based numbers. Listeners are likely familiar with domain name services, DNS, which translates a website name such as joincolossus.com, into an internet protocol address. ENS is similar, but instead of mapping to an IP address, domains are map to Ethereum addresses. When I bought my ENS address, I assumed the use case was to rename my wallet and make it easier than memorizing a bunch of random numbers. But as you'll hear on this episode, the use case goes well beyond naming a wallet. To cover this wide-ranging topic we called on a wide-ranging guest Brantly Millegan, or better known as Brantly.eth. We walked through the ENS backstory, why it seems to be winning over other Blockchain -based naming services, and what the future may hold for ENS. There are some really interesting strategic points in this episode that listeners will appreciate. Please enjoy the conversation.