Episode 16 round21: Helping Athletes & Artists Build Brands

Episode 16: round21: Helping Athletes & Artists Build Brands

Episode 16

round21: Helping Athletes & Artists Build Brands

Jasmine Maietta is the founder of round21. We cover how round21 was able to collaborate with large brands so early, how she builds a digital-physical model around goods, and why it’s so important to speak the same language as your partner.

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[00:02:09] - [First question] - How round21 ended up collaborating with Budweiser, NFLPA, and Bored Ape Yacht Club

[00:04:18] - Overview of round21, their mission, products, and what they do with big brands

[00:05:27] - How a traditional athlete sponsorship works today

[00:07:43] - Why celebrities entering the NFT space sometimes don’t do as well as they think they will

[00:09:45] - The rumor of round21 appearing on Shark Tank and if it’s true

[00:11:35] - How interested are athletes in interacting with round21 and what excites them

[00:13:21] - If she considers round21 to be a Web2, Web3 or bridge company

[00:14:48] - The physical and digital divide of collectibles as it pertains to the customer

[00:17:44] - The major differences between the NFL roadmap and the NBA roadmap

[00:18:53] - Her insight on pulling off a huge event and how much work and preparation it takes

[00:21:28] - Proof of Attendance and how she sees it impacting the world of sports

[00:23:05] - What a POAP is and what attendees received for Proof of Moment

[00:24:50] - The challenges of running limited run manufacturing and the customer acquisition cycle of a low frequency purchase 

[00:28:08] - Balancing round21’s brand versus the artist’s or athlete’s brands

[00:29:42] - How they work with an artist or athlete when they are unsure of what they want

[00:33:43] - Her take on what has been working well in the NFT space and what isn’t

[00:35:44] - Advice for keeping brand identity intact with multiple representatives

[00:38:22] - Her experience working with big brands over her career and how it’s shaped her learning

[00:39:50] - How she would explain the NFT space to a big brand and what their biggest push backs are

[00:41:53] - A quick sketch of how she ended up where she is today

[00:44:09] - What she is most excited to see built over the next 6 months and the next 6 years 

round21: Helping Athletes & Artists Build Brands

Introduction

Eric
This is, Eric Golden. And my guest today is, Jasmine Maietta, Founder of round21. Our conversation was a masterclass in brand building and collaboration. We cover how round21 was able to collaborate with large brands so early, how she built a digital physical model around goods, and why it's so important to speak the same language as your partner, whether they will be a world class athlete or a celebrity. Please enjoy this episode with Jasmine.

Business and Industry Overview

Eric
So Jasmine, I thought a really interesting spot to start this conversation is, round21 is an emerging brand consumer company. And when you look at the list of collaborations you've made, Budweiser, the NFLPA, Bored Ape Yacht Club, these are huge multi-billion dollar brands. How does an emerging brand end up in a room with such large powerful brands to make these type of collaborations?

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