Transcript
Introduction
Dom
This is Dom Cooke. And today, we're breaking down India's largest jewelry business, Titan. Titan began life as a watchmaker in 1984, through a joint venture between India's biggest conglomerate Tata Group and the Tamil Nadu State government. While the watch business was initially successful, a troubled foray into Europe, left it on the brink of survival by the early 2000s.
A strategic pivot to focus on jewelry proved a masterstroke and the business has since gone from strength to strength. Today, the vast majority of its $4 billion of revenue come from its collection of jewelry brands and Tanishq, in particular. As of today, Titan has a market value close to $30 billion.
To break down the business, I'm joined by Saurabh Mukherjea, the Founder and Chief Investment Officer of Marcellus Investment Managers. We cover the importance of jewelry to the Indian consumer, the intricacies of retailing across India and how Titan stands head and shoulders above its competitors in terms of profitability. We also explore other products in retailing that may lend themselves to their jewelry playbook. Please enjoy this breakdown of Titan.