Finding Your Customers

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[00:02:37] - [First question] - What she’d do a great job teaching if she could teach a singular 401 level course

[00:05:20] - Defining what the umbrella concept is 

[00:06:10] - What about her career at P&G applies most to the kinds of companies she spends her time with now 

[00:12:06] - What types of questions she asks to help someone building a product understand their marketing angle 

[00:15:34] - The top three things people do wrong when running a survey in tactics or strategy

[00:19:33] - Categories of questions where surveys are always helpful and effective   

[00:21:06] - What the Go To Market Council is and what it does 

[00:28:21] - The ways that most funnels are commonly broken  

[00:31:17] - Defining great positioning and what it accomplishes

[00:33:36] - How her knowledge and ideas most impacted the way she built Canvas

[00:35:04] - Lessons learned about the world of digital health and the quantified self  

[00:39:15] - The base level attributes that most indicate investment potential when she’s investing in a company

[00:42:32] - The shifts in the world that most have her attention today

[00:46:10] - What has her worried systemically about venture investing 

[00:49:37] - The kindest thing anyone has ever done for her