Making Media
Episode 30 Finding Your Favorite Thing
Making Media

Episode 30: Finding Your Favorite Thing

Making Media

Episode 30

Finding Your Favorite Thing

Liberty RPF is a popular newsletter writer and the Head of Infinite Media at O'Shaughnessy Ventures. We talk about being a generalist, the future of media, and the unique way they work with creators at O'Shaughnessy Ventures.

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Show Notes

(00:03:22) - (First question) - He expands on the idea that not every experiment has to last forever

(00:05:25) - Knowing when to keep going or move on from something 

(00:06:58) - How he finds his tribe by covering a wide range of interests

(00:11:16) - His view on curation and how it could be taught to others

(00:12:47) - The potential to dominate the market

(00:15:51) - Where he places himself on the niche spectrum

(00:17:28) - How he grows his audience

(00:19:44) - His transition to a paid subscription newsletter 

(00:23:58) - Unique characteristics and demographics about his audience 

(00:25:36) - The impact your reach can have on the world

(00:27:07) - His pursuit to help people find their favorite thing

(00:30:08) - Brand lead interests versus trusted individual lead interests

(00:33:06) - Would he change his branding to be more broad?

(00:34:06) - Literature consumption and its importance 

(00:37:22) - How reading books at certain times in your life can impact you 

(00:40:43) - Books he found difficult but rewarding to read

(00:43:16) - His preferred form of literature consumption

(00:44:16) - A high level look at Infinite Media 

(00:48:32) - What he looks for in a potentially successful content creator  

(00:52:26) - Where he looks to find people who aren’t creating yet but have great potential

(00:54:11) - How he feels about steering people to focus on their content creation

(00:57:33) - Debrief

 

Finding Your Favorite Thing

Introduction

Matt
Our guest today's name we've mentioned frequently on this podcast, Liberty RPF. Now, it's difficult to define exactly what Liberty writes about, and that might explain why we find it so fascinating. Over the past year, Liberty has taught me about the best AI tools for image generation. SSD hard drive scams happening on Amazon, the best tools to sharpen my kitchen nuts, the ideal Detroit pan pizza recipe. Do you sense some range here in terms of the content?

What I would say is Liberty is a great curator of content, and it's very different from being an aggregator of content. He follows his own curiosity and basically acts as a sherpa for his audience. It's a role that feels increasingly needed as we live in a world of infinite content. During this conversation, we talk about that role, how Liberty has approached his craft, and ended up in this position, and how it's led to new opportunities like Infinite Media at O'Shaughnessy Ventures.

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