The Go-to-Market Motion

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[00:03:24] - [First question] - Her background and some formative experiences that lead her to where she is today

[00:08:38] - Common patterns of desirable founders when it comes to customer focus

[00:09:50] - Her investing framework for evaluating and deciding which companies to invest in

[00:12:32] - Innovation and adoption in the technology sector for the older generation

[00:15:11] - The biggest jobs to be done in this space currently today

[00:17:33] - Cultural differences in how the West views and treats their elderly

[00:21:02] - Business model options for turn-key apartments offered by UpsideHoM

[00:22:48] - Other categories and potential opportunities in tech geared towards the elderly

[00:24:59] - What you need to do differently when building products for the elderly

[00:27:32] - How she learns about a new prospect’s go-to-market approach and reverse engineering an action plan to execute it

[00:32:03] - Founders, You Want to Sell Viagra

[00:33:33] - Selling transformation and an overview of this idea with BetterUp

[00:36:30] - Her thoughts on how the world and the future of work might change 

[00:41:14] - Interesting approaches to improving the onboarding and recruiting process

[00:43:24] - The emerging movement of low code/no code tools

[00:46:58] - How she as an investor adjusts as the world becomes more digitally connected

[00:49:02] - Ways her life has most dramatically changed over the past few years

[00:51:33] - Lessons learned from her time at All Raise

[00:53:40] - Outstanding and remaining barriers to inclusive and diverse teams

[00:58:47] - The kindest thing anyone has ever done for her