Investing in E-commerce

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[00:02:34] - [First question] - What curiosity thread she’s been pulling on thus far in her career

[00:05:17] - The biggest felt differences doing things one way for a decade and changing now

[00:07:08] - Learning about tailwinds and what the predominant ones are that exist today

[00:08:38] - How much room to go there is left in the world transitioning to e-commerce

[00:10:44] - Competitive frontiers that exist today in e-commerce

[00:12:14] - What drives companies that grow faster than their competitors

[00:13:15] - What areas the world’s most innovative e-commerce companies are focused on

[00:16:38] - Unique characteristics that they select for in ecommerce CEOs and founders

[00:17:44] - Which country she would send an American investor to in order to learn more

[00:19:03] - Upside down approaches to e-commerce that aren’t common in America yet

[00:20:15] - Subcategories and sub sectors she’s most drawn towards lately

[00:23:05] - Lessons learned about business models that don’t work in e-commerce

[00:27:47] - What western investors should know about Coupang 

[00:30:12] - Everything she’s learned about vertical integration

[00:33:01] - Everything she’s learned and cares about in regards to margins

[00:34:24] - Evaluating a younger company’s ability to drive margins in the future

[00:37:17] - The most extreme version of efficiency gain she’s seen deployed

[00:39:06] - Whether or not the public perception of SoftBank’s simplified approach is accurate

[00:41:27] - The role the size of assets plays at SoftBank

[00:47:42] - Focusing on efficiency and smart allocation first before trying to scale 

[00:50:33] - Companies as products that investors buy and defining what great looks like

[00:53:16] - The danger of premature optimization around a set of KPIs 

[00:55:46] - How important the specific founder is for their given e-commerce company

[00:58:18] - Why e-commerce companies tend to start from a worse place than offline ones

[00:59:45] - Ways that she’s changed from working alongside Masayoshi Son for a year

[01:03:31] - Who comes most to mind as a great investor    

[01:05:23] - The kindest thing that anyone has ever done for her