Transcript
Introduction
Matt
Welcome back to Business Breakdowns. This is Matt Reustle, and today we are getting into the world of coffee with Gregory Zamfotis, the founder of Gregorys Coffee. I admire people building businesses in highly competitive markets, and Gregorys is a brand that started in New York City around the same time that I started my career. So it holds a special, nostalgic place in my heart, and I referenced that in this episode.
But we get into the full story here. Greg shares the journey on being a son of an entrepreneur, building with family members, differentiating as a concept. We're focusing on quality but not giving up speed. And we all know how important speed is in urban areas and New York especially.
We get into what it's like to innovate in an industry where innovation can last a week before a competitor releases the same thing on their menu, and all of the challenges around going from one store to a second store to scaling into what Gregorys is today.