Formula One: The Iconic Motor Sport

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Part 1

[00:03:00] - [First question] - The overall size of the F1 fanbase

[00:04:09] - What one could most attribute to the size of F1’s audience

[00:05:22] - Three key buckets of revenue and their percentage split

[00:07:21] - Business economics of the race tracks and promoter incentives

[00:11:22] - Thoughts on expanding the annual race and track count

[00:13:49] - Business economics of the race broadcasts

[00:18:59] - Business economics of sponsorships and partners

Part 2 

[00:21:21] - Where Stefano found his early passion for motorsport

[00:23:32] - What it was like to run an F1 team

[00:27:14] - Why they decided to open up social media to drivers and partner with Netflix

[00:33:07] - The Concorde Agreements and what made 2021’s agreement unique

[00:35:24] - How the budget is so crucial to a driver and their engineering team’s success

[00:38:13] - Key factors that define a great winning engineering team

[00:42:26] - What makes a driver great and stand out over time

[00:46:14] - Thoughts on the motorsport industry in a world aiming for environmental sustainability

[00:48:48] - What will be most different about F1 five years from now

[00:52:09] - Stefano’s most memorable moment across his entire career

Part 3

[00:53:10] - Biggest whitespaces in F1 that present great monetization opportunities

[00:58:49] - Unique team dynamics and how teams are built and developed

[01:02:39] - The story of Lawrence Stroll and Aston Martin 

[01:04:35] - Why BMW dropped out of F1 and why a manufacturer would choose to quit

[01:07:34] - Reasons why Porsche has never stepped into the motorsport space

[01:09:40] - Major costs centers of the business today

[01:11:25] - The history of Bernie Ecclestone and F1 racing

[01:14:08] - Lessons one could pull from F1 and unlocking value 

[01:15:30] - Areas of content production that F1 has done well

[01:17:10] - Additional ways F1 could monetize the relationships between teams and fans

[01:21:25] - Lessons that business builders can take away from F1’s story

[01:23:00] - Lessons that investors can take away from F1’s story

[01:24:25] - Where to learn more; Drive to Survive; Concorde Commercial Agreement