Transcript
Introduction
Patrick
My guest today is Alex Wiltschko. Alex is the founder and CEO of Osmo, a science and technology company giving computers a sense of smell. He set out on a mission to digitize our sense of smell and he describes how Osmo is teaching computers to both read and write scent. Alex was kind enough to walk me through the laboratory, which you could watch in the video version of this interview on YouTube and Spotify, where he demonstrates the method to their madness.
We discussed their first commercial application, a new brand called Generation, which is revolutionizing the fragrance industry by dramatically accelerating the typically years-long process of custom scent creation. We discuss all the potential business implications this technology unlocks, applications ranging from counterfeit detection to health monitoring, and creating a cutting edge proprietary platform in a historically routine industry. Please enjoy my conversation with Alex.