Creating Magic for Consumers

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[00:02:25] - [First question] - The amazing story behind Gravity Blanket

[00:08:51] - What he’s learned about positioning relative to product

[00:13:17] - How fundamental truths drive creativity in commerce

[00:16:17] - Real-world examples of magic as he defines it

[00:19:50] - The investability of consumer businesses from his perspective

[00:25:25] - His contrarian thoughts on venture-backed startups

[00:28:00] - How unique personalities create compelling IP and monetize it

[00:38:28] - The fine line between creative power and self-destruction for brand founders

[00:45:13] - The importance of consumer business goals being larger than oneself

[00:48:45] - The story of the Moon Pals weighted stuffed animals

[00:53:15] - How investors undervalue IP and mythology

[00:57:20] - Leveraging uniqueness as a founder to boost your brand power

[01:00:53] - His eye-opening experience working on Justin Bieber’s team

[01:05:20] - How he identifies potential magic-makers and enables them

[01:09:16] - An odd commonality between high-level successful people

[01:12:14] - Whether or not one could map out their own archetype framework

[01:15:23] - The dangers of focusing on one’s own persona and image as the product

[01:18:19] - The kindest thing anyone has ever done for him