Transcript
Introduction
Matt
This is Matt Reustle, and today we are breaking down Filterbuy. From time to time, I come across a compelling founder that is willing to cover everything about their business, and David Heacock, founder of Filterbuy, is exactly that. So we covered the wide spectrum here. We got into the psychology of David going from Goldman options trader to starting an air filter business in Alabama just over 10 years ago and growing that business into something that generates over 250 million in revenue as of today 2024.
We got into the economics of air filters like we like to do, and David shares this great story about how he found this specific market and what makes it so unique to something like ink cartridges, which he was also looking at at that time. We cover various business considerations like manufacturing location, how you handle logistics, direct to consumer versus Big Box. It's really hard not to be inspired after listening to David.