Making Media
Episode 58 Building a Podcast Empire
Making Media

Episode 58: Building a Podcast Empire

Making Media

Episode 58

Building a Podcast Empire

Jack Davenport is the Co-Founder of British-based Goalhanger Podcasts. We cover how they built the largest independent podcasting company in the UK, how they create partnerships with hosts, and their business model.

(00:00:00) Welcome to Making Media

(00:02:06) First Question - The Evolution of GoalHanger and Its Podcasts

(00:04:19) The Success of 'The Rest is History' 

(00:07:36) The Transition from Video to Audio

(00:10:18) Revenue Streams and Business Model

(00:14:45) The Importance of Hosts and Talent in Podcasting

(00:18:16) Marketing Strategies and Branding

(00:22:54) Partnerships with Other Media Businesses

(00:25:24) The Importance of Retaining Intellectual Property

(00:27:11) The Power of Cross-Promotion and Audience Growth

(00:32:01) The Impact of High-Volume Podcasting

(00:34:19) The Future Vision for Goalhanger

(00:36:29) Debrief

Building a Podcast Empire

Introduction

Dom
Welcome back to Making Media. Our guest today is Jack Davenport. Jack is the Managing Director and Co-Founder of British-based Goalhanger Podcasts. Goalhanger is the largest independent podcast network in the U.K. and likely the world outside of the U.S. Their stable of shows do 30 million downloads a month, which, let me tell you, is incredibly impressive.

Goalhanger got its first big breakthrough with the excellent history podcast called The Rest Is History, and they've since grown into other verticals like politics, finance, football and entertainment, a lot of the times under the same banner, The Rest Is.

Their model focuses on cohosts with chemistry, and they publish frequently, two or three times a week. I should also mention that Jack's co-founder is Gary Lineker, the English footballing and broadcasting legend. It was great fun to talk all things podcasting with someone who's taking the medium by storm. Really hope you enjoy the conversation and stick around at the end for the debrief with Matt.

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