Making Media
Episode 8 Ideal Episode Length, Monetization, and Production Process
Making Media

Episode 8: Ideal Episode Length, Monetization, and Production Process

Making Media

Episode 8

Ideal Episode Length, Monetization, and Production Process

Matt Reustle and Dom Cooke are CEO and Head of Content at Colossus. Dom goes on the offensive over podcast show notes, Matt gets excited about episode artwork, and we debate the perfect length for an episode.

This episode is brought to you by:

Scribe.
Scribe
is the presenting sponsor of this episode of Making Media and the magic behind the Colossus transcripts. One of the best decisions we made at Colossus was transcribing all of our audio into a searchable transcript library. We had been using another provider up until the summer of 2022 but we were constantly having issues with accuracy if our audio was just the slightest bit impaired. Whether it's training sessions, internal Q&As, or for media purposes, the value of transcripts is huge. And we are not alone. Scribe is the transcription service that powers all of S&P Global - like CapIQ - and the client list includes our friends at Tegus. Go to
joincolossus.com/scribe
to unlock 150 minutes of free transcription and test their capabilities.

[00:02:15] - [First question] - Thoughts on podcast episode length, the potential correlation between length and popularity, and our personal preferences 

[00:10:34] - The problem with podcasts that don’t have show notes and fixing existing ones

[00:11:34] - Monetization, sponsorships, and the podcasting business model

[00:14:56] - Ways to identify and source potential podcast sponsors  

[00:19:43] - The importance of having access to detailed data about your show

[00:19:48] -
Sean Griffey - Big Bucks in Narrow Niches

[00:20:12] - Securing payment, setting up contracts, deposits, and accounts receivable 

[00:22:20] - Whether or not show artwork helps with growth and thoughts on branding 

[00:27:23] - Episode preparation, sourcing guests, and production turnaround time 

[00:32:24] - Rerecording episodes and inserting secondary recordings

[00:35:14] - Potential platform changes and ways to tell guests their episodes won’t be used

Ideal Episode Length, Monetization, and Production Process

Introduction

Matt
All right. Welcome back to Making Media. We have another episode where we will look inside Colossus. We are testing formats here, as you know. And what we're likely to do is gather the questions that you send us and do some type of regular cadence, whether that's monthly or quarterly, where we hit on all the follow-ups and maybe questions you had about particular episodes, questions about our business. Some might call this a mail bag. We will simply make it an inside Colossus Q&A episode. How does that sound to you, Dom.

Dom
Perfect. Yes, we had some honest feedback that our long entry to Doug's episode maybe wasn't the most interesting thing to listen to and Doug's conversation was more interesting. And we took that fully onboard. We're now going to house these independently in episodes. So if you want to listen to them, great, we'd love to have you if you don't, we also understand.

Access the full transcript
Sign in or register to view episode transcripts.

Contact

Get in touch at help@joincolossus.com