Business Breakdowns
Episode 169 Coupang: Korean E-Commerce Craze
Business Breakdowns

Episode 169: Coupang: Korean E-Commerce Craze

Business Breakdowns

Episode 169

Coupang: Korean E-Commerce Craze

Drew Cohen is the co-founder of Speedwell Research. We cover why Coupang has been dubbed the Amazon of South Korea, how it's maintained its core values in the face of strategic pivots, and what other businesses can learn from its membership program.

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(00:00:00) Introduction to Business Breakdowns

(00:00:52) Overview of Coupang

(00:03:49) Coupang's Founder Story

(00:06:46) Pivot to Amazon Model

(00:09:49) Coupang's Logistics and Delivery Innovations

(00:13:32) Coupang's Market Position and Competition

(00:21:24) Consumer Behavior and Market Dynamics

(00:30:15) Understanding Gross Margins and GMV

(00:31:35) Third-Party Commissions Breakdown

(00:32:48) Operating Leverage and Logistics Infrastructure

(00:34:06) Future Growth and Market Expansion

(00:37:30) Advertising and Brand Dynamics

(00:44:59) Competitive Landscape and Risks

(00:52:12) Valuation and Market Perception

(00:55:15) Key Lessons from Coupang's Success

(00:59:43) Conclusion and Further Resources

 

Coupang: Korean E-Commerce Craze

Introduction

Matt
Welcome back to Business Breakdowns. Today, we are covering the South Korean e-commerce giant, Coupang. If we ran through the taxonomy of investor interests, this Coupang conversation checks many boxes on that list. We have a founder-owned and operated business. We have a business that went through a massive pivot years into existence. We have a business that's replicating the Amazon model to success, and we have a business with healthy debates on the TAM and financial trajectory going forward.

Our guest today is Drew Cohen from Speedwell Research. We want Business Breakdowns to be the most efficient way for you to learn about a company, so we pack that information as densely as possible into about an hour of each episode, but if you are itching for more on Coupang, check out Drew's full report at speedwellresearch.com, you can find a link in the show notes. Now on to this episode and the many, many case studies that exist within Coupang.

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