Business Breakdowns
Episode 207 Cognex: Vision Quest
Business Breakdowns

Episode 207: Cognex: Vision Quest

Business Breakdowns

Episode 207

Cognex: Vision Quest

Brett Larson is an investor at NZS Capital. We cover Cognex's history from semiconductors to smart cameras, the practical use cases of machine vision technology, and the best stories about its legendary culture and founder.

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Show Notes

(00:00:00) Learn About Finley

(00:04:28) Overview of Cognex and Its Products

(00:07:29) Market Size and Growth

(00:08:23) Competitors and Market Position

(00:12:35) Sales and Customer Base

(00:13:48) History and Evolution of Cognex

(00:17:36) Deep Learning and Edge Learning

(00:22:42) End Markets and Applications

(00:26:32) Financials and Market Cycles

(00:28:54) Culture and Leadership

(00:39:13) Valuation and Risks

(00:43:54) Key Lessons From Cognex

Cognex: Vision Quest

Introduction

Matt
This is Matt Reustle and today we are breaking down machine vision leader Cognex. Our guest today is Brett Larson from NZS Capital and Brett returns to Business Breakdowns. We covered Trane Technologies last year and Brett gives us a different angle on the industrial economy with Cognex. Today we get into the history of machine vision and how Cognex is a factory player, but I particularly enjoyed the strategic angles of this discussion. Cognex is not your typical reoccurring revenue story. They are a self proclaimed cyclical that has tended to focus on a specific customer segment over time, looking for S curves that might trigger their next growth era.

This is evolving and we get into a lot of that with Brett. In this discussion I'd mentioned the big name businesses tend to attract the widest audience, but these are my favorite episodes. So please enjoy this business breakdown on Cognex.

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