Rolex: Timeless Excellence

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[00:03:01] - [First question] - Ben's favorite Rolex watch ever

[00:04:24] - What makes the Rolex Daytona such a special watch

[00:07:19] - The job-to-be-done for high-end watches beyond just telling them the time

[00:12:18] - The strategy behind marketing luxury products: The Luxury Strategy

[00:14:34] - An overview of the Rolex business

[00:19:38] - The history of Rolex

[00:38:45] - Their genius in marketing and distribution

[00:41:55] - How they make decisions and what others can learn from them

[00:47:14] - The financials of Rolex and other luxury watch brands

[00:49:02} - Most important business lessons others can learn from Rolex

[00:52:54] - Other luxury brands worth studying

[00:57:26] - Negative lessons gleaned from Rolex