Rethinking the Membership Model

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(00:02:35) - (First question) – He tells us about his lead social experience 

(00:04:14) – The difference between online versus in-person communities

(00:06:18) – What he thinks makes a good online community

(00:07:54) – How he incorporates his principles into The Lab

(00:10:31) – The driving force behind using videos on the platform

(00:11:50) – Transitioning out of a guiding role when introducing new members to the platform

(00:14:12) – The potential for replication of his platform membership idea

(00:16:42) – The meaning of sticky community and its measure of success

(00:18:21) – How scaling membership size can affect overall monetary growth

(00:20:20) – His opinions on turning his business into solely a membership platform

(00:22:01) – He explains how the renewal process for members works

(00:24:10) – The percentage of creators treating their content as a business

(00:26:00) – Moving from a multimedia business to just a singular outlet for content

(00:28:13) – The dangers of consistent content advice 

(00:29:36) – Other advice to be cautious of when wanting to grow your platform

(00:30:36) – The balance between giving up creative freedom for growth and staying true yourself

(00:34:31) – His advice for those who are struggling to find success 

(00:35:56) – Timeless strategies for content growth

(00:37:24) – His feelings on taking advice from experts in the field while being one himself

(00:41:28) – Who he thinks people should study in the creator space

(00:43:34) – Potentially acquiring jay.com 

(00:46:21) - Debrief