Transcript
Introduction
Patrick
My guest today is Carlos Cashman, co-founder, and co-CEO of Thrasio, an acquirer of third-party Amazon sellers. In a surprising departure for a high growth company, Thrasio has been profitable since its founding in 2018 and was most recently valued at more than $1 billion. In our conversation, we discuss the full spectrum of the Amazon third-party seller ecosystem, the effects of globally commoditized manufacturing, and the terms of Thrasio's acquisitions of Amazon businesses. I hope you enjoy this great conversation with Carlos Cashman.
Thrasio
Patrick
Let's go into the origin point of Thrasio. Tell me how you and Josh conceived of this idea, the very first conversation that ultimately led to this business.
Carlos
I had this fantastic Facebook marketing agency called OrionCKB. My team was really good at customer acquisition marketing on Facebook, Instagram, all that. We started in 2013, 2014, and were growing from there. Because we were so good at customer acquisition we had a lot of e-commerce businesses, and great ones. I was watching them all grow, and they were largely growing on what we were doing. They're super happy going out and getting $50 million, $100 million valuations, and we were getting paid our monthly check, which in some cases was nice and sizeable, but it was still just a monthly check. And I'm an entrepreneur. I'm always looking for that lever. So, I started thinking about what more could we do, and I think everyone loves to sell stuff. I've always loved e-commerce, and we were starting to mess around with Amazon potentially with some of our clients as another performance marketing medium, let's say in 2016 or so, 2017.