Transcript
Introduction
Patrick
My guest is Ronnie Fieg, founder and CEO of Kith. At age 13, Ronnie started working at David Z, an iconic New York shoe store where he sold Timberland boots to Jay-Z and Clarks Wallabees to Wu-Tang Clan. He worked his way up from the stockroom and earned his first collaboration in 2007 when he worked with ASICS on a new line of their GEL-LYTE III's. That collection sold out in a day after being featured in The Wall Street Journal, catching the attention of Adidas' president and launching Ronnie's reputation as a cultural touchstone.
In 2011, he founded Kith, which has become one of the most influential brands in footwear, fashion, and culture. The business sells a unique curation of products that include Nike sneakers, Armani suits, Versace robes, watches, cars, and even $10 ice creams. Our conversation is one of the best examples of a life's work that I've ever recorded. It explores how Ronnie's pure love of product has shaped everything from a campaign with Jerry Seinfeld to his creative direction for the New York Knicks. Please enjoy this excellent conversation with Ronnie Fieg.