Business Breakdowns
Episode 68 LVMH: The Wolf in Cashmere’s Conglomerate
Business Breakdowns

Episode 68: LVMH: The Wolf in Cashmere’s Conglomerate

Business Breakdowns

Episode 68

LVMH: The Wolf in Cashmere’s Conglomerate

Christian Billinger is the chairman of Billinger Förvaltnings. We cover the paradox between scarcity and scale in the luxury industry, analyze some of LVMH's high profile acquisitions, and delve into the history of its maverick CEO.

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[00:03:30] - [First question] - How LVMH came to be and Bernard Arnault’s history

[00:08:56] - Spread of revenue and margins across their various brands

[00:13:38] - What it is about their business that has allowed them to achieve such tremendous scale given the scarcity of luxury goods

[00:16:06] - Examples of Arnault reinvesting in the business for the long-term

[00:17:04] - Ways all of their brands and different verticals work together to create value

[00:18:56] - What the general view on success is after Arnault steps down 

[00:21:19] - Key factors that allow luxury houses to enjoy handsome returns on capital historically

[00:23:17] - What he’s noticed about luxury brands and their ability to redeploy capital 

[00:26:25] - How their capital allocation strategy manifests in their financial profile

[00:28:24] - The Arnault family’s control over LVMH

[00:31:48] - The evolution of the industry in Europe and the strong getting stronger 

[00:33:58] - Cultural differences internationally that allow some countries to thrive in luxury brands compared to others like the US

[00:36:17] - Thoughts on the influence of the Chinese consumer on European luxury houses

[00:40:30] - What has characterized their M&A strategy historically

[00:44:08] - Overview of their recent acquisitions and what it means for LVMH going forward

[00:47:46] - Their go-to-market strategy to acquire customers and build the brand

[00:48:11] - Some of LVMH’s vulnerabilities and risks 

[00:50:44] - Key takeaways for investors and operators when studying LVMH’s story 

LVMH: The Wolf in Cashmere’s Conglomerate

Introduction

Zack
This is Zack Fuss, an investor Irenic capital management. Today we are breaking down the world's largest luxury business, LVMH. The LVMH story is deeply reflective of the vision of its 73 year old founder and architect, Bernard Arnault. Today the business generates 75 billion Euro in sales across its 75 brands and three sector focuses. With a market cap of 350 billion Euro, LVMH is not only the largest luxury business in the world, but one of the largest businesses in the entire world. To break down LVMH, I'm joined by Christian Billinger, the chairman of Billinger Förvaltnings. We discuss the paradox between scarcity and scale in the luxury industry, analyze the company's high profile acquisitions, and delve into the history of this conglomerate's famous founder.

How LVMH Was Formed and What It Does

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