Transcript
Introduction
Patrick
My guest today is Leore Avidar. Leore is the co-founder and CEO of Lob, a company which makes it easy to send direct mail programmatically. He’s also the founder of a new company focusing on sports card collectibles, Alt, which is how we originally connected. Our conversation ranges from building Lob, buying a Lebron James rookie card, starting a 2nd business while operating his first, and how Leore tries to create and sell superpowers. Like my conversation with Rahul Vohra from Superhuman, I think this conversation will inspire entrepreneurs out there to start building aggressively. Please enjoy.
The Origins of Lob
Patrick
So Leore, I've been looking forward to this one for a long time. We share a lot of common passions and interests. We're going to go all over the place, touching on entrepreneurship, the companies you've been building, technology, programming, the whole nine, baseball cards, collectibles. It's going to be a great conversation. Welcome to the show, and I think the best place to start would be the origin story of Lob and its mission, which I find it’s mission in particular to be quite fascinating and we could probably talk about it for an hour.