Transcript
Introduction
Zack
Today, we'll be breaking down Wix. Founded in 2006, Wix was created to make building websites easier. 15 years later, the Wix platform boasts over 180 million registered users and four and a half million premium subscribers worldwide. In this breakdown, we will explore how the company helped to lay the rails for small businesses to get on the internet. We cover the development strategies that linked Wix to the creator economy. We touch on the evolution of the freemium business model and we analyze what differentiates Wix as a one-stop-shop from an increasingly competitive market.
What Makes Wix Special
For this episode, I'm joined by Dave Ambrose. Dave is a seed-stage investor focused on the skills and knowledge economy. Dave focused on the digital creator economy well before it was a widely adopted investment thesis. And as a former co-founder and operator, he's an expert on web-based businesses. We hope you enjoy these Breakdowns. So Dave, thanks for joining us. I think an interesting place to start on Wix will be if you could take me through a customer journey. Why do people use the product, how do they use it, what attracts them to the platform?