Transcript
Introduction
Eric G
My guest this week is Eric Seufert. In the words of Ben Thompson from Stratechery, Eric is arguably the best writer and commentator on digital advertising, and today he gives us a masterclass on the subject. We start by talking about Apple's App Tracking Transparency (ATT) framework, Meta's recovery, and what the current ecosystem looks like. We also discuss Twitter, now X's offerings, advertising on the open web, common misconceptions about targeted advertising, and more. Please enjoy this conversation with Eric Seufert.
Eric G
Eric, in preparation for this interview, I don't think I realized how little I knew about the digital ad space. I think I had some awful assumptions of how it works, so I'm excited to have you on today. I thought an interesting spot to begin would be how digital advertising worked before the ATT was implemented by Apple—the idea that privacy and transparency was an idea, and then maybe what happened and how that all came to be.